Privacy Policy

Privacy Policy

We take your privacy seriously and are committed to being transparent with how we use your information. This policy sets out our privacy practices and explains how we store and use the information we collect when you visit and use our Website, services, mobile applications, products, and content (collectively “Services”).  This website, (the website at https://whatif.show will be referred to as the “Website”), software, applications, and any services linked by this Privacy Policy are controlled by Backyard Media, Inc. (collectively “Backyard,” “We,” or “us”).

If you have any questions about this Privacy Policy, please contact us at: underknown.com/contact.

By accepting the Privacy Policy in registration or by visiting and using the Website and/or Services, you expressly consent to our collection, use and disclosure of your personal information in accordance with this Privacy Policy. This Privacy Policy is incorporated into and subject to our Terms of Services.

Information we collect

We collect information to improve our Services for our users and improve our business.

We collect information in several ways:

  • Information you give us or information provided through a social network. For example, some of our Services require you to sign up for an account, provide information, or it may be possible for you to link to our Website through an account on a social network that you utilize. We work with social networks including, but not limited to Facebook, Twitter, Instagram, and Youtube. If you link to our Website through one of those social networks, or many other third-party websites, we will have access to information about you that you directly provide and information that those social networks have gathered about you based on your privacy settings on those networks.
  • Information we get from your use of our Services. We will have access to and may collect information about the Services that you use and how often you use them, like when you visit different parts of our Website or applications and what selections you make on the Services.
  • Information we automatically collect. We also automatically collect certain technical information such as:
  • Device information
    We collect device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile information if you use a mobile device (like a cellphone or smartphone) to access the Website).
  • Log information
    When you use our Services, use our Website, or view content or materials provided by us, we automatically collect and store certain information. This information may include, but is not limited to:
  • details of how you used our service, such as your navigation paths and search queries;
  • mobile related information if you access our website using your mobile device;
  • your internet protocol address (IP Address);
  • device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL;
  • Browser type, operating system, and other technical information
  • Cookies

To opt-out of data collection concerning the links you have shared with others, please read below:

Web Browser/Cookie-Based Opt-Out

You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. There are also many programs that allow you to manually delete your cookies.

The online advertising industry also provides websites from which you may opt-out of receiving targeted ads/interest-based advertising from us, our data partners and our other advertising partners that participate in self-regulatory programs. You may use the NAI opt-out tool at networkadvertising.org/choices, which will allow you to opt out of seeing targeted ads from us and other members. The DAA’s opt-out tool can be found at aboutads.info/choices. EU users who have provided their consent to our use of cookies and similar technologies to process their personal information (see the paragraph titled RIGHTS FOR EU USERS below) can use the EDAA’s opt-out tool which can be found at youronlinechoices.eu.

To be clear, the opt-out from targeted ads must be performed on each device and browser that you wish to have opted out. For example, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device. However, once you have opted out on one device (“Opted-Out Device”), we will not use any new data from the Opted-Out Device to identify you on another device for interest-based advertising purposes, and will not use data from another device for interest-based advertising purposes on the Opted-Out Device.

If you erase or otherwise alter your cookie/device settings (including upgrading certain browsers or devices) you may need to perform each opt-out process again, unless we can match the device as outlined above.

Even if you opt out of targeted ads based on cookies, you may still see ads based on other general factors such as webpage context or browser type.

How we use information we collect before choice

Analytics Software

We and our third party tracking-utility partners use log files on our Service to gather certain information automatically and store it for analytical purposes. This information includes internet protocol (“IP”) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use Google Analytics, which uses cookies and other, similar technologies to collect and analyze information about use of the Service and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to google.com/policies/privacy/partners, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.

How we use information we collect

We use the information we collect from all of our Services to provide, maintain, protect and improve our Services, to develop new Services and offerings and to protect us and our users. We also use this information to offer you personalized content – for example, we will offer you more relevant search results and advertisements.

When you contact us, we may keep a record of any and all communications you send to us (along with any other information collected under the terms of this Privacy Policy) to help solve any issues you might be facing.

Occasionally, we may use your email address to inform you about changes, improvements, and opportunities available by or through our Website and/or Services.

We may also use personal information about you to improve our marketing and promotional efforts, to review and analyze Website usage, to improve our Services, and to change, improve, or customize the Website’s materials, content, layout, and Services.

We use aggregated, anonymous, and demographic information to support our advertising needs so we can continue to provide many Services for free. Your personally identifiable information is never disclosed to these parties, unless you are notified or such disclosure is described and allowed under this Privacy Policy.

Please keep in mind that comments sections, forums, and other similar areas of our services are public. Any information posted by You, or anyone else, in those areas is viewable and usable by anyone that has access.

We will share your personal information with third-parties only in the ways that are described in this Privacy Policy. We do not sell your personal information to third-parties. We will ask for your consent before using information for a purpose other than those that are set out in this Privacy Policy.


When you visit our website or otherwise interact with the Service we (or third party data or ad networks we work with) may send one or more “cookies” to your computer or other devices. Cookies are alphanumeric identifiers stored on your computer through your web browser and are used by most websites to help personalize your web experience. Some cookies may facilitate additional site features for enhanced performance and functionality such as remembering preferences, allowing social interactions, analyzing usage for site optimization, providing custom content, allowing third parties to provide social sharing tools, and serving images or videos from third party websites. Some features on this site will not function if you do not allow cookies. We may link the information we store in cookies to any Personal Information you submit while on our site.

We may use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. Persistent cookies enable us to track and target the interest of our users to enhance the experience on our site. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies, or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site. You may also wish to refer to allaboutcookies.org/manage-cookies. If you reject cookies, you may still use our site, but some features on the site will not function properly.

Functional cookies, persistent and session type, store information to enable core site functionality.

Analytics cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site and our marketing campaigns.

Advertising cookies may be set through our website by our advertising partners. Data may be collected by these companies that enable them to serve up advertisements on other sites that are relevant to your interests.

We have a separate cookie policy here which sets out the specific cookies that we use.


If we provide you with any mailings or other communication, you can always opt out of that communication.

To review, delete, correct and update your personal information to ensure it is accurate, you may login into your account to make the changes, or you may contact us at underknown.com/contact. When updating your personal information, we may ask you to verify your identity before we can act on your request.

Information we share

We do not share personal information with companies, outside organizations, third-parties and/or individuals unless one of the following circumstances apply:

  • With your consent:
    We will share personal information if we have your consent to do so.
  • For external processing:
    We use the services of affiliates, subsidiaries and unrelated third-party service providers in the operation and improvement of the Website and our Services, and may transfer personal information to them in the course of our use of their Services. For example, we may use a third-party to operate our support services. This may involve the hosting of data, including personal information, on servers operated by those providers. These third-party entities are authorized to use your personal information only as necessary to provide these services to us.
    Personal information may be maintained and processed by our affiliates, subsidiaries and unrelated service providers in the US or other jurisdictions. When personal information is in another jurisdiction for processing it may be accessed by the courts, law enforcement and national security authorities in accordance with the laws of that jurisdiction. For additional information about the manner in which our third-party service providers treat personal information, contact us.
  • For legal reasons:
    We will share personal information with companies, outside organizations or individuals if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable law, regulation, legal process or enforceable governmental request, detect, prevent, or otherwise address fraud, security or technical issues or protect against harm to the rights, property or safety of our users or the public as required or permitted by law.
  • In case of a sale or asset transfer:
    If we become involved in a merger, acquisition or other transaction involving the sale of some or all of our assets, user information, including personal information collected from you through your use of our services, could be included in the transferred assets. Should such an event occur, we would use reasonable means to notify you, either through email and/or a prominent notice on the Website/Services.
  • In aggregated form for business purposes:
    We may share aggregated, non-personally identifiable information publicly and with our partners we have a relationship with, advertisers or connected sites. For example, we may share information to show trends about the general use of our services.

Information security

Backyard strives to protect your information (including your personal information). For this reason, have implemented reasonable administrative, technical and physical safeguards designed to protect information in our custody and control from unauthorized access, use, modification and disclosure of personal information in our custody and control. However, no data transmission over the Internet is 100% secure, so we can’t guarantee security. You use the Website and Services at your own risk, and you’re responsible for taking reasonable measures to secure your account (like using a strong password).

Third-party sites

Our Privacy Policy does not apply to services offered by other companies, individuals, or any third-parties, including products or sites that may be displayed to you on this Website. We also do not control the privacy policies and your privacy settings on third-party sites, including social networks.


We regularly review our compliance with our Privacy Policy. When we receive formal written complaints, we will contact the person who made the complaint to follow up.

Children under 13

You End Users must be at least thirteen (13) years of age to access and use the Website and Services. For the avoidance of doubt, in accordance with the Children’s Online Privacy Protection Act of 1998 (http://www.ftc.gov/ogc/coppa1.htm), the Website and Services are not intended or designed to attract children under the age of thirteen (13). Any access to or use of the Website or Services by anyone under the age of thirteen (13) is unauthorized, unlicensed, and in violation of the Agreement. By using the Website and Services, you represent and warrant that you are thirteen (13) years of age or older and that you agree to and agree to abide by all of the terms and conditions of the Agreement. If we believe that you are under the age of thirteen (13) or that you are not old enough to consent to and be legally bound by this Privacy Policy, we may, at any time, in its sole discretion, and with or without notice: (i) terminate your access to or use of the Website or Services (or any portion, aspect, or feature of them), or (ii) delete any content or information that you have posted on the Website.

If you are the parent of a child under the age of 13 and have a concern regarding your child’s information on our site, please contact us at underknown.com.

Service location and international transfers

Our website and associated services are hosted in the United States & Canada. If you are outside the  United States & Canada, your information will be processed and stored in the  United States & Canada and you are consenting to such processing and storage.

Your information may be transferred to and maintained on computers and servers located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside of the  United States & Canada and choose to provide information to us, we may transfer Your personal information to  United States & Canada, and processes it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.


Our Privacy Policy may change from time to time. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice.

This Privacy Policy was last updated on November 11, 2019.